Home LifestyleHow One Tumblr Kid Turned Obsession Into Dubai-Based H5 Lab

How One Tumblr Kid Turned Obsession Into Dubai-Based H5 Lab

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A Saudi founder’s Tumblr-era love of Japanese fashion and archive culture finds new form in Dubai through H5 Lab.

H5 Lab began, in some ways, with being chronically online. Before it became a pop-up concept store in Dubai offering archival designer clothing and lifestyle pieces, it was a visual fixation: a teenage fascination with Japanese fashion that started online and stayed with its founder, Mustafa Al Hammad. Today, the store centers premium Japanese designers, “specifically Issey…

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