From Dubai to De Gournay: China’s cross-cultural brand collabs heat up

In China’s brand collaboration scene this week, three unique partnerships blend cultural aesthetics, innovative travel experiences, and cross-continental design.

Luxury hand-painted wallpaper and fabrics brand De Gournay has teamed up with Shanghai footwear designer Bing Xu; the Dior Tourism Bureau has launched a campaign on Xiaohongshu to boost Dubai’s summer tourism through engaging social media initiatives and travel incentives; and Marimekko is the latest to join forces with collab-favorite Heytea, on tea and merchandise.

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